With the development of digital photographic equipment, two main trends are steadily observed – an abrupt increase in the resolution of CCDs and a gradual decrease in prices in each of the categories of cameras. However, there are a number of market niches in which the price remains the same, but at the same time there is a constant qualitative improvement in cameras. By “quality improvement” we should understand not only the increase in sensor resolution, but also the improvement of lenses, ergonomics, a set of service functions – in short, all that allows you to get good pictures without extra effort on the part of the user. In one of these market niches can be attributed cameras, the cost of which ranges from 200 to 300 $. In the second half of the nineties of the last century, for the amount mentioned, it was possible to purchase a product of a little-known brand from Southeast Asia, equipped with a plastic similarity to the lens and a CMOS sensor with a resolution of less than a megapixel, moreover, the manufacturer often considered the flash and LCD display to be an excess and did not equip their products. Continue reading
When we talk about Carl Zeiss, we mean the word “Legend.” Indeed, thanks to the optics of the company, the world’s first man stepped on the moon was photographed. All Hollywood movies go through Carl Zeiss optics, and Google Earth cameras take pictures of the surface of the earth with ZEISS lenses. Thanks to the company’s microscopes, medical scientists discerned red blood cells and received the Nobel Prize.
“When you write a story with light and shadow. When you feel the fullness of life by each cell. When a new life is born in the world. At this moment, we are working for you. ”
Carl Zeiss is a world leader, developer and supplier of the world’s best optics, which finds its widest application where high precision is required. Since the mid-19th century, the world-famous company has honored traditions in the production of microscopes, lenses, rangefinders, optical sights and binoculars, setting the pace of the industry in the field of optics. This is the greatest manufacturer who knows absolutely everything: from micro and macro parts to large marine engines and wind turbines. Continue reading
Sony’s ten years of presence in the interchangeable lens camera market is an obvious example of a success story. Starting with an absorption collaboration with an industry veteran, the company quickly found the right path, becoming a recognized leader in the class of mirrorless devices and developing from scratch its own system with an E-Mount mount.
The trump card with which Sony beats its competitors is innovation. The company is not afraid to experiment, does not save on technological research, it has enough energy and strength to push even products whose prospects at first are not at all obvious.
Of the frank misses made by Sony over the years, we can only mention the release of a series of “open-frame” camera lenses of the DSC-QX series. Continue reading