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First look at the camera Sony Alpha a99 Mark II. Back to the Future?
Sony's ten years of presence in the interchangeable lens camera market is an obvious example of a success story. Starting with an absorption collaboration with an industry veteran, the company…

Continue reading →

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Canon The history of development.

The company traces its history from its foundation in 1939. optical laboratory, which occupied one room on the 3rd floor of the Takikawa building in Tokyo. The laboratory was opened jointly by two young people: Goro Yoshida, and his son-in-law Saburo Utida. Her task was to produce high-class cameras, no worse than German models, which at that time were the most advanced. They began to study the mechanisms of existing cameras. Takeshi Mitarai sponsored these studies with a close friend of Utida, who later became president of the company.

The company was named after the goddess of mercy Canon (better known as Guanyin of the Chinese pantheon, she is also the bodhisattva Avalokiteshvara).

In 1934, they managed to create the first Japanese 35 mm camera with a Leica shutter-type shutter. Being a believer, Yoshida named the camera “Kwanon” in honor of the Buddhist goddess of mercy. The June issue of Asahi Camera magazine featured an announcement on Kwanon cameras. Of the ten cameras produced, not one hit the market.

A year later, on June 26, 1935, Utida registered the Canon brand name and logo. Unlike the religious Yoshida, he wanted to give the cameras a more sonorous and modern name. One of the main meanings of the word can be called the “standard” that the company strives for when creating its products.

A little later, in the October and December issues of Asahi Camera, an advertisement for the Hansa Canon was published. Since the laboratory itself did not yet have a well-known name, exclusive sales rights were transferred to Omiya Shashin Yohin Co., Ltd. and in the name of the camera appeared the prefix Hansa – a trademark of this company. The camera cost 275 yen, which was almost half the cost of Leica cameras. The laboratory hired more employees, moved to another building, began construction of its own factory and was renamed in 1936 as Japan Precision Optical Instruments Laboratory, Co., Ltd.

In a month, the laboratory produced only 10 cameras, sometimes only one was possible to make a week. To expand production, funds were needed and it was decided to attract investors by corporatizing the company. Precision Optical Industry, Co., Ltd. was founded on August 10, 1937. with a registered capital of 1 million yen. Since 1939, Canon began to use its own optics in manufactured devices.

The war introduced negative adjustments into the development of the company, however, on October 1, 1945, the corporation set to work again, releasing the Canon SII camera in 1946, which was bought up with excitement by the officers of the occupation forces. To make the company name in the world associated with the name of the cameras, the corporation was renamed to Canon Camera Co. Inc. The company’s products began to be sold for export and participate in exhibitions, so in 1949 at an exhibition in San Francisco (USA), the Canon IIB camera received the first prize.

The corporation did not limit itself to leadership in the production of cameras and in 1956 released the Canon Cine 8T movie camera and in 1958 the Canon Projector P-8 movie projector. Strengthening its position in the photo industry, the corporation simultaneously developed other areas and a dealer network. By 1970, the corporation had its representative office in Europe, Latin America, the USA, Taiwan, several subsidiaries, and mastered the market for photo film products, personal calculators, and copy machines.

The tech industry has developed rapidly and has been present in all of its areas at the forefront of Canon. In 1974, devices for communication were invented, in 1975 a laser printer was developed, which became the basis for printers from Apple and Hewlett-Packard. In 1981, Bubble Jet inkjet technology was developed. In 1999, Canon chose to create lenses for the SUBARU telescope in Hawaii.

In August 2010, the company announced that it had developed an APS-H sized CMOS sensor with a resolution of about 120 megapixels.

Canon Professional Printer

Today, the Canon group brings together 198 companies around the world, whose total turnover exceeds $ 29 billion per year. The largest share of sales falls on two leading segments of Canon products: printers and computer peripherals (34.1%) and copy machines (33.2%). Telecommunication equipment accounts for 3.9%, cameras and video cameras 20.4%, and optics 5.1% of the total sales. Canon is the first company in the world to overcome the “psychological” price barrier of digital SLR cameras by lowering it below $ 1000 (Canon EOS 300D).

As of 2010, Canon is the world leader in the camera market with a market share of 19%, followed by Sony (17.9%) and Nikon (12.6%). In the digital SLR camera market, this brand is also the first with a share of 44.4%, followed by Nikon (29.8%) and Sony (11.9%). [2]

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